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This is where you can add a description of your product using a Rich Text Editor in the Customise section of your store admin. You can add links, images, videos and tables.

Begin your product description with the most important info. You might source your products from manufacturers or third-parties. If you do, don’t fall into the trap of more or less copying their supplied Descriptions. Big-up your product descriptions to fit your eCommerce store’s ‘personality’ and your shoppers’ aspirations.

Write as if you’re talking directly to one shopper. Address him or her as “you”, and use phrasing that’s familiar in your line of business. This will add clarity, heighten shopper-experience, and help search engine optimisation (SEO) raise your store’s rankings.

Learn more about product descriptions here.